MarCore Group
Zac Ethington has a strong background in project management. Zac currently works as a Project Manager at MarCore Group since January 2022. Prior to that, they worked as an Independent Contractor at their own company, Zac Ethington, from December 2021 to January 2022. Zac also served as a Project Manager at Continuum Clinical from August 2021 to December 2021. Before that, Zac worked as a Web Project Manager at GCommerce Solutions from December 2019 to December 2021, where they were responsible for successfully planning, tracking, and managing client projects. Zac also worked as a Project Manager at Rain Agency from October 2018 to July 2019, leading various voice and conversational A.I. digital build projects for Fortune 100 companies. Zac started their career as a Project Event Coordinator at Select Sound Entertainment from March 2015 to November 2017, where they managed talent travel and served as a liaison for talent management.
Zac Ethington earned a Bachelor's degree in Psychology from the University of Utah, completing their studies from 2012 to 2019. Zac has also obtained several additional certifications, including "Business Analysis for Project Managers," "Agile Project Management: Comparing Agile Tools," "Excel Data Visualization: Designing Custom Visualizations," "Excel Spreadsheet Design: Extreme Makeover," "How to Fix Bad Agile," "Introduction to Data Science," "Scrum: Advanced," "Agile Project Leadership," "Communicating with Emotional Intelligence," "Comparing Agile versus Waterfall Project Management," "Scrum: The Basics," and "Google Analytics Individual Qualification." Zac received these certifications from institutions such as LinkedIn and Skillshop, between the months of August 2021 and August 2022.
MarCore Group
MarCore executes digital marketplace engineering with surgical precision for your brand, product, service and business. We are dedicated to developing and delivering transformative marketing strategies in an ever-evolving environment. Our team is comprised of the top talent players in each marketing discipline ready to parachute into any situation, industry or opportunity. Each one knows how to execute and deliver success for the clients we take on. Our reputation has been built on delivering what we promise; maximizing our clients’ success. Immediately prior to launch, founder Ari Monkarsh drove marketing innovation in the marine industry. MC continues to work with key marine companies driving audience growth, consumer engagement and ultimately sales. In an industry still relying dogmatically on print brochures, mailbox detritus, and 3x5 card CRM’s, we reimagined and continue to drive results. For the marine industry specifically we segmented and engaged customers who had not decided to buy yet and drove conversions, cultivating them from prospects to raving brand ambassadors. MC has created efficient and replicable engagement models driving results via: consumer shows, in-store retail sales, and digital engagements. MC Strategic Process = Acquire - Retain - Innovate -Data Collection & Analysis -Audience, Engagement & Competitive Research - Identify Opportunities, Build/enhance Martech Stack -Conquest Strategy Development: Fusion of Art & Science -Go-To-Market & Digital Customer Journey Mapping -Execute Digital Marketplace Conquest -Analyze Performance, Optimize & Improve