Marine Retailers Association of the Americas (MRAA)
Jennifer McLachlan is a skilled professional with diverse experience in customer service, sales, and membership management. Currently serving as a Membership Specialist at the Marine Retailers Association of the Americas since February 2023, Jennifer previously held positions such as Service Advisor and Warranty Administrator at Walkers Point Marina, where responsibilities included customer liaison and maintenance monitoring. Prior experience includes roles as a Merchandiser at Viking Coca-Cola Bottling Company, Shift Manager at Walkers Point Marina, and Ticket Sales Account Executive at the University of Minnesota Duluth, showcasing strong sales and organizational capabilities. Jennifer holds a Bachelor of Business Administration in Marketing and Professional Sales with a focus on Sustainable Business Organizations from the University of Minnesota Duluth.
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Marine Retailers Association of the Americas (MRAA)
At the Marine Retailers Association of the Americas, we believe that for the boating industry to find success and grow, that our members must first find success and grow. Our members, boat and engine dealers, accessory retailers, marinas, and marine service shops, are on the front lines with boaters every single day. They contribute to and determine the quality of the boating lifestyle, and therefore are the direct link to ensuring the success of our industry. We work to help our members grow, make them more successful and help them run stronger businesses by providing them with tools, resources and educational opportunities and by representing them with a powerful voice. Our annual conference, Dealer Week, delivers impactful educational programs and business solutions for the marine industry each year. Through collaboration with dealers, industry suppliers, and subject matter experts, we achieve world class net promoter scores and customer satisfaction. Check it out at DealerWeek.com. Our Dealership Certification program provides dealers with concrete templates and consultant interaction in an effort to provide them with a roadmap for how they can run a world-class dealership. The program also provides manufacturers and suppliers with a turn-key dealer development solution. Check it out at MRAA.com/Certification And MRAATraining.com gives dealers 24-7 access to educational courses, publications and other insights so they can develop their teams, create better dealerships to work for, and deliver memorable and rewarding customer experiences.