Market Enginuity
Deborah Kehoe is an accomplished professional in the field of advertising and corporate relations, currently serving as the Director of Sponsorship Sales at Market Enginuity/WPLN and WNXP Nashville Public Radio since May 2024. Previously, Deborah worked as the Senior Manager of Advertising and Corporate Relations at Nashville Ballet from October 2019 to May 2024, where responsibilities included leading corporate fundraising efforts and managing advertising campaigns. With extensive experience spanning several media organizations, including Nexstar-WKRN-TV, Raycom Media, TEGNA, and Sinclair Broadcast Group, Deborah has a strong background in selling digital and broadcast advertising as well as managing sales teams and strategies. Deborah holds a Bachelor of Arts degree in English Language and Literature from San Diego State University, earned between 1985 and 1989.
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Market Enginuity
In 1997, Public Radio International, backed by a grant from the Corporation for Public Broadcasting, created the Public Radio Underwriting Partnership (PRUP) to discover best practices for commercial broadcasters that could apply to public radio corporate support. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to '99 'Taz' met with scores of personnel at 10 selected stations. After intense study, he shared recommendations that became industry standard. In 1999, KJZZ / K-BACH General Manager Carl Matthusen sought corporate support increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. As public radio and television stations added digital platforms and content, Market Enginuity expanded its corporate sponsorship capabilities. In 2015, Harry Clark joined as partner, directing the Market Enginuity national team and Market Enginuity Podcast Group, scaling both multiplatform and multi-market sponsorships. In 2022, Market Enginuity launched the spinoff sister company Soundrise, with Clark as CEO. Soundrise extends Market Enginuity’s longtime tradition of connecting premium, independent voices with values-aligned sponsors so they can thrive, with a focus on podcasting. The company delivers comprehensive sales, marketing, and operational infrastructure to support podcast creators, while preserving their creative independence and content diversity. With offices throughout the country, Market Enginuity currently represents local and national sponsorship for a mix of public media stations.