Mahima Bedi Lobo

Mahima Bedi Lobo serves as the Brand Lead at Punch since March 2022, focusing on engaging a new generation in mobile trading. Previously, at Market Pulse Tech from February 2020 to February 2022, Mahima crafted the brand narrative for a popular market analysis app and shaped its communication strategy. Co-founding Design Punch from March 2015 to October 2016, Mahima developed brand strategies and integrated marketing campaigns for diverse industries. As a Visiting Faculty in Visual Communication at Raffles Design Institute in 2013, Mahima taught advertising design and mentored students. Earlier experience includes roles as a Senior Copywriter at Dentsu (2005-2010), where Mahima managed brand communication for major clients, as well as working as a Concept Writer at Times Infotainment Media Ltd. and a Creative Writer at Ochre Revival, contributing to various high-profile corporate events and brand content.