MarketCast
Adam Rothenberg has a strong career in the market research industry. Adam currently serves as the Sr. Director of Research at MarketCast, where they lead a team in designing and executing research projects for advertising effectiveness. Adam has successfully contributed to revenue growth and established himself as a trusted advisor to clients. Prior to this role, Adam held positions as Vice President of Research at Phoenix Marketing International and as a Client Insights Consultant at IRI. Adam also has extensive experience at Nielsen, where they served as a Director and Research Director. Adam began their career as a News Director at WQSU-FM and as a Student at Susquehanna University. Adam also gained experience as an Office Assistant/Bookkeeper at Genuardi's.
Adam Rothenberg earned a B.A. degree in Corporate Communications (Honors), Business, and Spanish from Susquehanna University between 2003 and 2007.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.