MarketCast
Brigette Lytle has extensive work experience in the market research industry. Brigette currently holds the position of SVP Client Services at MarketCast since February 2022. Prior to that, they worked as Vice President at MetrixLab from 2016 to February 2022. Brigette also served as VP Solutions & Innovations at Starcom MediaVest Group from 2014 to 2016, Director at Hall & Partners from 2010 to 2014, and held various roles at Dynamic Logic from 2006 to 2010, including Global Director of Research and Client Service. Additionally, Brigette has experience in market research at comScore and Millward Brown.
Brigette Lytle completed a Bachelor's degree in Marketing from DePaul University in 1998. There is no information available regarding their education at Burke.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.