MarketCast
Cindy Lopez is a seasoned market research professional with extensive experience in various roles, currently serving as a Senior Research Manager at MarketCast since May 2021. Prior to this position, Cindy was a Research Manager at MarketCast and held multiple roles at Kantar, including Manager of Client Leadership, Senior Project Analyst, and Project Analyst. Cindy's early career included internships at Gynie, Inc., where tasks involved proposal development and data analysis using SPSS, and at the Center for Customer Insights and Digital Marketing, where strengths in survey design and data presentation were demonstrated. Cindy holds a Bachelor of Science in Business Administration with a focus on Marketing Management from California State Polytechnic University-Pomona.
MarketCast
6 followers
Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.