MarketCast
Danny Aoshana has a strong background in the market research field. Danny'smost recent position was as a Senior Director of Custom Research - Media & Entertainment at MarketCast, where they began in February 2023. Prior to this, they worked at National Research Group as a Director of Content & Strategy from April 2022 to March 2023, and as a Senior Manager of Content & Strategy from April 2020 to March 2022. Danny also gained experience at Screen Engine/ASI LLC as a Senior Research Manager in the Television Group from April 2018 to March 2020, and as a Manager of Research Solutions from October 2016 to March 2018. Before that, they worked at Penn Schoen Berland as a Research Analyst in the Media & Entertainment sector from March 2016 to October 2016, and as a Research Coordinator in the same field from August 2015 to February 2016. Additionally, they had an internship at Lieberman Research Worldwide as a Market Research Intern from January 2015 to May 2015, and at Frank N. Magid Associates as a Quanitative Research Intern from March 2014 to June 2014.
Danny Aoshana completed a Bachelor of Arts degree in Psychology (Honors), with a minor in Marketing, from California State University, Northridge, from 2011 to 2015.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.