MarketCast
Glenn Rosenberg has a strong background in brand and event analytics, having held the role of SVP - Brand and Event Analytics at MarketCast since May 2021. Prior to this, they worked as a Senior Consultant at GRC Brand and Marketing Insights Consulting from October 2020 to May 2021. Glenn also has extensive experience at Kantar, where they served as Executive Vice President/Brand Guidance Thought Leader from 2017 to 2020 and as Executive Vice President/Co-Managing Director from 2014 to 2017. Before joining Kantar, Glenn held senior-level positions at Added Value, including Senior Vice President from 2008 to 2014 and Vice President from 2001 to 2008.
Glenn Rosenberg holds a Bachelor of Arts degree in Theatre from the State University of New York at Oswego.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.