MarketCast
Harry Ponsonby has a diverse and extensive work experience in the media and entertainment industry. Harry is currently serving as the Senior Vice President of Media & Entertainment at MarketCast since July 2021. Prior to this, they held various roles at National Research Group, including Vice President of Global Content from August 2020 to July 2021, Vice President of Global Content - APAC from June 2019 to August 2020, and Vice President of International from May 2016 to June 2019. Harry also worked as a Senior Director at First Movies from November 2009 to April 2016, and as a Project Manager at SPA (now Future Thinking) from March 2005 to November 2009. Earlier in their career, they worked as a Location Manager / Production Coordinator in various freelance projects from September 2000 to December 2004.
Harry Ponsonby attended Harrow School from 1991 to 1996. Harry then pursued a Bachelor of Arts degree in Drama & Theatre Arts at the University of Birmingham from 1997 to 2000.
MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.