MarketCast
Julian Highley has extensive work experience in the field of data science and insight delivery. Julian is currently the SVP Data Science at MarketCast, a position they have held since April 2021. Prior to this, Julian worked as the Director of Data, BI & Data Science at Clarks from March 2019 to April 2021. Julian also served as the Head of Insight Delivery at Marks and Spencer from March 2018 to March 2019.
Julian's earlier experience includes various roles at dunnhumby, where they worked from 2008 to 2018. Julian served as the Global Director of Customer Knowledge, Head of Global Trends, Global Solutions Director, and Price & Promotions Solution Director during their tenure at dunnhumby.
Before joining dunnhumby, Julian worked as a Senior Product Manager at SAP Business Objects from January 2008 to July 2008. Prior to that, they held the same position at Business Objects from November 2000 to July 2008, where they were responsible for defining the analytic applications product.
Julian's career started at IRI, where they worked as an R&D Manager and Consultant in the Analytic Consulting Group. In these roles, they developed new analysis products and worked with prominent FMCG manufacturers and retailers to increase profitability through marketing strategies.
Overall, Julian Highley has a wealth of experience in data science, insight delivery, and product management, with a strong background in the retail industry.
Julian Highley attended Cardiff High School from 1986 to 1993, where they focused on Economics, Law, and Geography. Following their secondary education, they pursued a Bachelor of Science degree in Economics at the University of Bath from 1993 to 1996. In terms of additional certifications, Julian obtained a Post Graduate Certificate in Applied Statistics from Sheffield Hallam University in the year 2000. Julian also became a Product Focus Certified Product Manager, but the month and year of this certification are not specified.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.