MarketCast
Michael Greenawald has extensive experience in executive roles, specializing in sales, product management, and business development in the media, telecommunications, and technology sectors. Michael is currently the Corporate Senior Vice President and General Manager of Finance, Healthcare, and Telecom at MarketCast. Prior to this role, they served as the Head of Product Management and Analytics at Global Wireless Solutions, where they oversaw product strategies, pricing, and distribution for consumer analytics. Before that, they were the Senior Vice President at Gracenote, managing teams in building and selling Big Data products and services. Michael also held the position of Vice President of Sales, Business Development, and Product Management at the Nielsen Company, leading the Consumer Experience product development and sales for the Telecom Practice group. Earlier in their career, they held roles at Telephia, Inc, and Sciton, Inc, focusing on sales and account management.
Michael Greenawald attended Purdue University from 1991 to 1995, where they earned a Bachelor of Arts (BA) degree in History.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.