MarketCast
Miguel Olivares is an accomplished marketing professional with extensive experience in brand solutions and marketing science. Currently serving as Senior Director of Brand Solutions at MarketCast since September 2022, Miguel leverages expertise to enhance brand relationships. As the Founder of Sigma Upsilon Mu since June 2014, Miguel has established an organization dedicated to empowering collegiate entrepreneurs through mentorship in business establishment and capital raising. Prior experience includes roles as Marketing Science Manager and Senior Analyst at Hall & Partners from July 2016 to September 2022, where Miguel contributed to strategic brand consultancy focused on building strong brand-consumer relationships. Miguel holds a Bachelor of Arts in Marketing/Marketing Management from California State University, Fullerton, obtained in 2016.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.