MarketCast
Robin Lake has extensive work experience in the media and entertainment industry. Starting in 2000, Robin worked for The Walt Disney Company as a Sr. Research Analyst. In 2005, Robin moved to Sony Pictures Television where they became the Vice President of International Programming & Research. From 2015 to 2020, Robin worked as a Global Media & Entertainment Consultant for major studios, brands, broadcasters, and independent producers & distributors. In 2017, Robin joined the National Football League (NFL) as a Business & Media Intelligence professional. In 2019, Robin worked for Ipsos in Media & Content Development with Disney as the primary client. Currently, Robin works at MarketCast as the Vice President of Content and Insights, primarily serving Hulu and Netflix. Additionally, Robin has worked as an Adjunct Faculty at the LA Film School since 2019.
Robin Lake earned a BA degree from Michigan State University, with a major in English and a minor in Economics. The precise dates of their education are not provided.
MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.