MarketDial
John Hatfield is currently the CTO and Chief Architect at MarketDial, where John has been since 2018. Prior to this, John worked as a Distinguished Engineer at TaskEasy from August 2013 to January 2018. With a background in engineering, John also held positions such as Vice President at Goldman Sachs, Principal Software Engineer at Raytheon Oakley Systems, and Software Engineer at Northrop Grumman and Novell Inc. John holds a B.S. in Computer Science and Chemical Engineering from the University of Utah, as well as completing the Chief Technology Officer Program at Wharton Executive Education.
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MarketDial
MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.