Marketing Science Institute
Earl Taylor currently serves as Chief Knowledge Officer and Chief Marketing Officer at the Marketing Science Institute (MSI) since June 2004, where responsibilities include connecting marketing science insights with member company initiatives and recruiting corporate sponsors. Previously, Earl held the position of Senior Vice President at Research International (USA) from July 1985 to June 2004, leading the branding and communications practice in the US division of the global market research company, which is part of the WPP Group. Earl's educational background includes a PhD in Sociology from Harvard University and a BA in Psychology and Sociology from Rice University.
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Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice. MSI is unique as the only research-based organization with an expansive network of practically-minded marketing academics from the best business schools all over theworld as well as thoughtful practitioners from 70+ leading companies.The MSI mission is to bring the best of science to the complex world of marketing. Through high-quality events and activities, cutting-edge content and publications, and productive networking opportunities, MSI members stay on the forefront of marketing thought and practice. MSI is an indispensable means to enhance professional development and improve marketing decision making for each of its members and member organizations.