Marketing Science Institute
Michelle Scerbin is a seasoned business development executive currently at the Connecticut Center for Advanced Technology since May 2024. With a rich background in corporate partnerships at Worcester Polytechnic Institute from November 2021 to May 2024, and extensive experience as a member and former engagement manager at the Marketing Science Institute since June 2019, Michelle has demonstrated a solid commitment to fostering business relationships in the high-tech and medical sectors. Prior to these roles, Michelle operated as an independent business consultant from 2006 to June 2019, focusing on client projects driven by referrals. Educational credentials include a Bachelor's degree in Economics and Pre-Law from the University of Illinois Urbana-Champaign, and participation in the General Electric Financial Management Program and GE Executive Leadership Training Program.
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Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice. MSI is unique as the only research-based organization with an expansive network of practically-minded marketing academics from the best business schools all over theworld as well as thoughtful practitioners from 70+ leading companies.The MSI mission is to bring the best of science to the complex world of marketing. Through high-quality events and activities, cutting-edge content and publications, and productive networking opportunities, MSI members stay on the forefront of marketing thought and practice. MSI is an indispensable means to enhance professional development and improve marketing decision making for each of its members and member organizations.