Marketup
Marek Salich currently serves as the Head of Data at Marketup since September 2022, leading the Data Department with a focus on enhancing profitability and EBITDA growth while managing a skilled team and advancing departmental capabilities. Prior to this role, Marek worked as a Senior Web Analyst and Data & Tech Project Manager, where responsibilities included data analysis and the establishment of reporting systems to optimize daily operations. Marek has significant freelance experience as a Web Analyst, Reporting Specialist, and PPC Specialist from August 2018 to September 2022, and previously worked as a Web Analyst at Webvalley from January 2015 to August 2018, managing data visualization, reporting, split testing, and customer behavior tracking for global brands. Marek holds a Bachelor's degree in Information Technology in Education from the University of Ostrava, obtained between 2014 and 2017, and completed secondary education at Kratochvílova High School from 2009 to 2013.
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Marketup
We are an independent full-service digital agency that promotes the power of brands and their business growth by linking the world of creativity, data, and technology. Thanks to this mix, we are able to quickly identify the right opportunities in a rapidly changing digital environment and gain a competitive advantage for our clients. We provide the creation of strategies, creative concepts, production, media planning, communication, and advanced data services. We work for major Czech and global brands in more than 10 countries. We plan and execute both performance & branding campaigns for clients from various sectors as A3 SPORT, ABB, AXA Assistance, Billa, Decathlon, Fanuc, Grand Optical, Jablotron, Komerční Banka, Muziker, Orkla, T-mobile, XXXLutz, and many others. We use our own methods and tools and we base our strategies on evidence-based marketing. We apply a transparent and ethical approach. We do not support goods and services harmful to society. We educate clients, professionals, and students through conferences, workshops, training, or our blog. Learn more about Marketup: • Web: http://www.marketup.cz • Blog: http://www.marketup.cz/cs/blog • Facebook: https://www.facebook.com/marketUPcz • Instagram: https://www.instagram.com/marketupcz/ • YouTube: https://www.youtube.com/user/marketupTV