Michal Barta

Senior Campaign Specialist at Marketup

Michal Barta is an experienced digital marketing professional with a strong background in campaign management and optimization. Currently serving as a Senior Campaign Specialist at MarketUP s.r.o. since April 2020, Michal manages campaigns for notable clients, including XXXLutz and Decathlon. In addition to this role, Michal has worked as a Digital Marketing Specialist, where an hour-long webinar on performance campaign evaluation was produced for Digisemestr Online. Previous positions include Senior PPC Campaign Manager at Red Media, where projects for Pietro Filipi and Sodexo were executed, and Junior Account Manager at Performics Czech Republic and Slovakia, handling campaigns for major brands like Samsung and Puma. Michal's earlier experience encompasses a senior role at Tomatoes.sk and various positions in sales and editorial management. Educational qualifications include a Bachelor of Information Studies from the University of Zilina and certifications in Business Administration from the University of South-Eastern Norway.

Location

Prague, Czech Republic

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Marketup

We are an independent full-service digital agency that promotes the power of brands and their business growth by linking the world of creativity, data, and technology. Thanks to this mix, we are able to quickly identify the right opportunities in a rapidly changing digital environment and gain a competitive advantage for our clients. We provide the creation of strategies, creative concepts, production, media planning, communication, and advanced data services. We work for major Czech and global brands in more than 10 countries. We plan and execute both performance & branding campaigns for clients from various sectors as A3 SPORT, ABB, AXA Assistance, Billa, Decathlon, Fanuc, Grand Optical, Jablotron, Komerční Banka, Muziker, Orkla, T-mobile, XXXLutz, and many others. We use our own methods and tools and we base our strategies on evidence-based marketing. We apply a transparent and ethical approach. We do not support goods and services harmful to society. We educate clients, professionals, and students through conferences, workshops, training, or our blog. Learn more about Marketup: • Web: http://www.marketup.cz • Blog: http://www.marketup.cz/cs/blog • Facebook: https://www.facebook.com/marketUPcz • Instagram: https://www.instagram.com/marketupcz/ • YouTube: https://www.youtube.com/user/marketupTV


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51-200

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