Maru Group
Silvia Novoa currently serves as Global Account Director at Maru Group, a position held since August 2021. Prior to this, Silvia Novoa was the Ipsos BHT Managing Director at Ipsos Argentina from August 2011 to August 2021, where responsibilities included leading the Ipsos Connect Business Unit and expanding operations. Silvia Novoa's earlier roles at Ipsos included Global Training Center Director from June 2008 to July 2011. Silvia Novoa's career also includes significant positions at Reckitt Benckiser as Market Research Regional Manager from October 2004 to April 2008, and at Procter & Gamble in various market research roles from 1996 to September 2004, focusing on Beauty Care and Hair Care categories. Silvia Novoa holds a Chemical Engineer degree from the University of Buenos Aires, completed in August 1996.
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Maru Group
The Group’s in-depth knowledge of industry sectors coupled with its proprietary, state-of-the-art technologies uniquely equip clients with targeted and applicable insights at speed. It is these insights that help to inform corporate strategies.