Masan Consumer Holdings
Lê Thanh Tân has extensive experience in trade marketing, having held various positions in companies such as Masan Consumer Holdings and Kido. With a Bachelor's degree in International Business Administration from Open University of HCMC, they have demonstrated expertise in trade category management, regional trade management, and display ownership. Their responsibilities include developing and executing retailer support programs, analyzing data to uncover trends, developing retail programs, managing merchandising, and building display programs for different segments. In addition, they have experience in managing budgets, analyzing market trends, and nurturing relationships with key customers and distributors.
Masan Consumer Holdings
Founded in 1996, Masan Consumer has grown to become a market leader in the domestic food and beverage industry. A key milestone in our organization occurred on 01 Aug 2003 when we established Masan Trading Corporation with a total charter capital of VND28.5 billion. It marked our first big foray into the domestic market by expanding our manufacturing capacity for local consumption. Today, Masan Consumer is one of Vietnam's largest local diversified food and beverages companies. FMCG companies. We manufacture and distribute a range of food and beverage products, including soya sauce, fish sauce, chili sauce, instant noodles, instant coffee, instant cereals and bottled beverages. Since our establishment, we have developed innovative products in all of our categories, which we have entered with the aim of fulfilling big unmet needs. Some of our pioneering products include Chin-Su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Vinacafé, Wake Up, Vinh Hao, Red Ruby, Joins, Homey.