Massy Distribution (Trinidad)
Christian Cabral currently serves as the AVP Commercial Sales at Massy Distribution in Trinidad since October 2023. Prior to this role, Christian was the Sales Manager for Sunshine Snacks at Associated Brands Limited from May 2017 to October 2023. Christian gained experience as the Country Manager at Stanley Black & Decker, Inc., managing local market operations from May 2015 to February 2017. Earlier in the career, Christian held the position of Area Sales Manager at West Indian Tobacco from February 2011 to May 2015, overseeing an outsourced distribution network, and worked as a Horeca Specialist focusing on the Premium & Ultra Premium segment in hospitality channels. Christian's experience also includes a role as Trade Marketing Executive at West Indian Tobacco from March 2010 to February 2011. Educationally, Christian holds a Bachelor of Business Administration from the University of West Florida, completed in 2009.
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Massy Distribution (Trinidad)
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Massy Distribution is one of the premier distributors in Trinidad & Tobago and is a subsidiary of the MASSY Group. We distribute Food & General Merchandise; Wines & Spirits; Ethical Drugs including Antibiotics and Narcotics, Laboratory/Medical Equipment & Hospital products, OTC Drugs, Personal Care Items; Agricultural & Industrial Chemicals; and Cigarettes for WITCO. Massy Distribution uses a Brand Management structure, where each brand has a dedicated manager to ensure its success. The Sales team consists of Sales Representatives and Van Sales Representatives. More than 125 Merchandisers are responsible for merchandising stores nationwide. Massy Distribution is located in Trincity (head office and main warehouses), San Fernando, and Tobago. The facility comprises more than 214,000 square feet of warehousing space, including air conditioned rooms, refrigerated cold rooms, and bonded facilities. In 2004 we became ISO 9001 certified, and this process helped develop the systems that are in place currently and which are always being evaluated and updated. We distribute throughout both islands, servicing supermarkets, groceries, pharmacies, hospitals, doctors, variety stores, photo studios, wholesalers, hardware stores, agricultural shops, farmers, hotels, restaurants, and duty free outlets.