Mast-Jägermeister US, Inc.
Joe Fortune has a diverse work experience spanning various industries and roles. Joe currently serves as the Chief Executive Officer at Mast-Jägermeister US, Inc. since April 2022. Prior to this, they held the position of Chief Commercial Officer (CCO) at the same company from July 2019 to April 2022. Additionally, they served as the CFO at Mast-Jägermeister US, Inc. from September 2016 to August 2019.
Before joining Mast-Jägermeister, Joe Fortune worked at Disaronno International as the VP Finance from June 2014 to September 2016. At Diageo, they held several roles, including FP&R Director - North America from July 2013 to June 2014, Finance Director - Eastern Control Division from April 2012 to July 2013, Commercial Finance Manager - Global Sales from January 2011 to April 2012, and Commercial Finance Manager ROI from February 2010 to January 2011.
Earlier in their career, Joe Fortune worked at Fortune Advisory as a Principal from September 2009 to February 2010, Cuisine de France as a Commercial Finance Manager from March 2008 to September 2009, Oracle as an EMEA Strategic Analyst from 2005 to February 2008, CommScope as a Financial Controller in 2004, and Avaya as a Financial Controller from 2000 to 2004.
Joe Fortune completed an Executive program in Mergers & Acquisitions at The Wharton School in 2018. From 1994 to 2004, they attended Trinity College Dublin and obtained a B.Sc. (Mgmt.) & M.A. degree in Business, Management, Marketing, and Related Support Services. Additionally, they pursued an ACCA degree in Accountancy from 1999 to 2002 at ACCA. Joe also completed an Advanced Diploma in Marketing Administration from Technological University Dublin between 1994 and 1998.
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Mast-Jägermeister US, Inc.
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Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world. For over 80 years, the company has successfully sold the world-famous herbal liqueur, Jägermeister, and links the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in over 100 countries and is the largest selling premium liqueur brand in the world. MJSE is firmly rooted in Wolfenbüttel in the German region of Lower Saxony. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots at this site for over 80 years. Today, around 900 employees worldwide work for the Wolfenbüttel-based family company. For over 40 years, Mast-Jägermeister US, Inc. (MJUS was formerly known as Sidney Frank Importing Co.) and MJSE have been working in a trusted partnership and together have successfully built Jägermeister to be the top selling liqueur and an iconic brand in the United States market. SFIC was founded in 1972 by legendary brand builder, Sidney Frank. In 1974, MJSE appointed SFIC as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote the brand, and through the introduction of ground breaking initiatives such as The Jägerettes, bar parties, the Jägermeister Tap Machine and brand sponsored bands, the company fueled sales and turned the little known brand into the number one selling imported liqueur in the United States. In 2015, SFIC became a wholly-owned subsidiary of MJUS. Based in White Plains, New York, the company staffs more than 180 full-time employees and has a network of distributors and brokers throughout the United States. MJUS prides itself on being creative and effective beverage alcohol brand stewards, and encourages a forward-thinking approach to quality brand building, while drawing inspiration from the company's proven success and rich heritage.
Employees
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