Mast-Jägermeister US, Inc.
Lexie Gibbs has a diverse work experience spanning multiple industries. Lexie is currently working as a Brand Marketing Associate at Mast-Jägermeister US, Inc. Lexie previously worked as an Events and Development Coordinator at Cache Humane Society, where they managed event logistics, recruited sponsors, and maintained a TikTok presence for the organization. Lexie also served as an Undergraduate Teaching Fellow at Utah State University and a Public Relations Intern at Cache Valley Specialty Hospital, where they collaborated on campaign proposals and wrote media releases. Lexie also worked as a Social Media Intern at LOGAN PRIDE FOUNDATION, organizing and executing a successful fundraising campaign. Prior to that, they were a Campus Organizer at Planned Parenthood Association of Utah, where they coordinated over 50 events and advocated for women's and LGBTQ+ rights. Lexie also gained experience as a Corporate Events Assistant at Space Dynamics Laboratory, assisting in organizing and executing various events. Earlier in their career, Lexie worked as a Customer Service Representative at Vivint Smart Home and as a Bakery Clerk at Meier's Meats and Fine Foods, where they trained employees, produced bakery goods, and provided great customer service.
Lexie Gibbs obtained a Bachelor's degree in Journalism/Public Relations from Utah State University from 2016 to 2020. Prior to that, they attended Mountainland Technical College from 2014 to 2015, where they studied Cosmetology/Cosmetologist, General. Lexie also received their High School Diploma from Lone Peak High School from 2012 to 2015.
In addition to their formal education, Gibbs has obtained several certifications. Lexie became a Certified ANA Marketing Professional through the Association of National Advertisers in December 2022. Lexie also completed a Marketing Foundations certification from LinkedIn in March 2022. Prior to these, they obtained certifications in Cision Certification from Cision in April 2020, Hootsuite Platform Certification from Hootsuite in February 2020, SEO for Beginners from Yoast.com in October 2019, and Event Planning Foundations from LinkedIn in July 2019.
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Mast-Jägermeister US, Inc.
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Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world. For over 80 years, the company has successfully sold the world-famous herbal liqueur, Jägermeister, and links the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in over 100 countries and is the largest selling premium liqueur brand in the world. MJSE is firmly rooted in Wolfenbüttel in the German region of Lower Saxony. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots at this site for over 80 years. Today, around 900 employees worldwide work for the Wolfenbüttel-based family company. For over 40 years, Mast-Jägermeister US, Inc. (MJUS was formerly known as Sidney Frank Importing Co.) and MJSE have been working in a trusted partnership and together have successfully built Jägermeister to be the top selling liqueur and an iconic brand in the United States market. SFIC was founded in 1972 by legendary brand builder, Sidney Frank. In 1974, MJSE appointed SFIC as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote the brand, and through the introduction of ground breaking initiatives such as The Jägerettes, bar parties, the Jägermeister Tap Machine and brand sponsored bands, the company fueled sales and turned the little known brand into the number one selling imported liqueur in the United States. In 2015, SFIC became a wholly-owned subsidiary of MJUS. Based in White Plains, New York, the company staffs more than 180 full-time employees and has a network of distributors and brokers throughout the United States. MJUS prides itself on being creative and effective beverage alcohol brand stewards, and encourages a forward-thinking approach to quality brand building, while drawing inspiration from the company's proven success and rich heritage.
Employees
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