Mast-Jägermeister US, Inc.
Michael Lazzaro has extensive experience in the beverage industry, with a focus on sales and marketing. Michael began their career at Scottish and Newcastle Importers as a National Account Manager before transitioning to the role of Regional Sales Manager for New England. In 2008, they joined Heineken USA as an Area Sales Manager. Over the years, they moved up within the company, taking on roles such as Key Account Manager for both off-premise grocery and on-premise in New England. In 2016, they joined Five Points Trading Co. @HUSA as a Senior Manager, where they were responsible for managing the company's portfolio of brands within National Accounts for the US market. Michael then joined Mast-Jägermeister US, Inc. in 2018 as an Area Sales Manager before being promoted to Field Marketing Manager for the East and Control States in 2019.
Michael Lazzaro attended the University of Arizona from 1992 to 1996, where they earned a Bachelor of Science (B.S.) degree in Regional Development. In addition, they obtained a certification in Beverage Business Management from Colorado State University in February 2015.
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Mast-Jägermeister US, Inc.
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Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world. For over 80 years, the company has successfully sold the world-famous herbal liqueur, Jägermeister, and links the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in over 100 countries and is the largest selling premium liqueur brand in the world. MJSE is firmly rooted in Wolfenbüttel in the German region of Lower Saxony. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots at this site for over 80 years. Today, around 900 employees worldwide work for the Wolfenbüttel-based family company. For over 40 years, Mast-Jägermeister US, Inc. (MJUS was formerly known as Sidney Frank Importing Co.) and MJSE have been working in a trusted partnership and together have successfully built Jägermeister to be the top selling liqueur and an iconic brand in the United States market. SFIC was founded in 1972 by legendary brand builder, Sidney Frank. In 1974, MJSE appointed SFIC as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote the brand, and through the introduction of ground breaking initiatives such as The Jägerettes, bar parties, the Jägermeister Tap Machine and brand sponsored bands, the company fueled sales and turned the little known brand into the number one selling imported liqueur in the United States. In 2015, SFIC became a wholly-owned subsidiary of MJUS. Based in White Plains, New York, the company staffs more than 180 full-time employees and has a network of distributors and brokers throughout the United States. MJUS prides itself on being creative and effective beverage alcohol brand stewards, and encourages a forward-thinking approach to quality brand building, while drawing inspiration from the company's proven success and rich heritage.
Employees
51-200