Sonia Morjaria-Shann

Sonia Morjaria-Shann is an accomplished marketing professional with extensive experience in demand generation, global campaigns, and field marketing across multiple industries. Currently serving as a Senior Marketing Manager for Demand Generation at MasterControl, Sonia previously held senior marketing positions at Expedia Group, where Sonia developed multi-channel strategies for both Egencia and the Lodging Partnership Services division, achieving significant growth in brand awareness and revenue. Additional roles include Senior Marketing Consultant at New Scientist Live, Head of Marketing at Ascential, and Marketing Manager at UBM plc, where Sonia successfully launched and managed marketing strategies for major exhibitions. Sonia's background also includes event management and marketing coordination in various organizations, supported by a Diploma in Digital Marketing from CIM and a degree in Media and Communications from Birmingham City University.