MatchCraft
Brad Petersen has over 25 years of experience in business development and digital innovation. Brad most recently worked as the Executive Vice President of Global Business Development at MatchCraft. Prior to that, they held the position of Senior Vice President of Global Business Development at MatchCraft for 14 years.
Before joining MatchCraft, Brad was the VP of Business Development at Locallaunch, an RH Donnelley company, from 2006 to 2008. Brad also worked at RH Donnelley as the Senior Director of Digital Innovation from 2005 to 2006, where they researched and developed new digital advertising products.
Earlier in their career, Brad was the Business Development Manager at Trader Publishing Company, responsible for the vertical portal Roomsaver.com. Brad also served as the National Sales Manager at Trader Publishing, where they played a key role in launching startups such as AutoTrader.com, Careerweb.com, and Employmentguide.com.
Brad Petersen completed their Bachelor of Fine Arts (BFA) degree in Fine and Studio Arts at Wright State University, where they studied from 1984 to 1988. Additionally, they pursued studies in the same field at the University of Dayton from 1984 to 1986. Prior to that, in 1980 and 1981, they attended St Andrews in Bloemfontein, although no degree or field of study information is available for that period.
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MatchCraft
MatchCraft is a global provider of paid search, display, and social media technology. MatchCraft's adVantage platform enables sales organizations and agencies to manage digital media campaigns both profitably and at scale. MatchCraft’s mission is to be the best in the world at providing scalable, local marketing solutions. The company’s sophisticated, battle-tested technology platform and global expertise provides a full suite of solutions for online directories, print publishers, newspapers, and digital agencies. Founded in 1998, MatchCraft has been a pioneer in local search marketing for over 20 years and remains focused exclusively on delivering solutions through reseller channels. More than 6,000 sales representatives and local marketing consultants are actively selling our products through our channel partners. Representing advertisers across 44 countries and in 23 languages, MatchCraft truly embodies global reach. MatchCraft’s dedicated and experienced Client Engagement team coupled with our proprietary bidding technology ensure maximum ROI for both our partners and their advertisers. MatchCraft's adVantage technology offers a unique ability to quickly react to market changes in real-time resulting in lower media cost and optimal conversions. Using advanced algorithms and industry best-practices, MatchCraft is able to balance each client’s specific needs resulting in maximum return.