MatchCraft
Malu Sánchez is a seasoned digital advertising analyst currently employed at MatchCraft since September 2021, where responsibilities include campaign optimization, platform expertise, and advanced Google Ads management. Previous experience includes roles as a digital marketing assistant at DANSI, contributing to social media and e-commerce strategies, and as a marketing specialist at Grupo Huerto del Cura, managing social and corporate events alongside executing email marketing campaigns. Early career highlights include content creation assistance at Casanova Agency and account leadership at Auriga Cool Marketing, where Malu developed and managed street marketing campaigns for notable automotive brands. Malu holds an MBA in Events Planning from Universidad Camilo José Cela, alongside certifications in Google Ads and Google Analytics from UDEMY, and a Bachelor of Arts in Advertising and Public Relations from the University of Alicante.
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MatchCraft
MatchCraft is a global provider of paid search, display, and social media technology. MatchCraft's adVantage platform enables sales organizations and agencies to manage digital media campaigns both profitably and at scale. MatchCraft’s mission is to be the best in the world at providing scalable, local marketing solutions. The company’s sophisticated, battle-tested technology platform and global expertise provides a full suite of solutions for online directories, print publishers, newspapers, and digital agencies. Founded in 1998, MatchCraft has been a pioneer in local search marketing for over 20 years and remains focused exclusively on delivering solutions through reseller channels. More than 6,000 sales representatives and local marketing consultants are actively selling our products through our channel partners. Representing advertisers across 44 countries and in 23 languages, MatchCraft truly embodies global reach. MatchCraft’s dedicated and experienced Client Engagement team coupled with our proprietary bidding technology ensure maximum ROI for both our partners and their advertisers. MatchCraft's adVantage technology offers a unique ability to quickly react to market changes in real-time resulting in lower media cost and optimal conversions. Using advanced algorithms and industry best-practices, MatchCraft is able to balance each client’s specific needs resulting in maximum return.