Samantha Notrica

Samantha Notrica is a seasoned professional in strategy and insights with extensive experience in leading research initiatives across diverse industries. Currently serving as Senior Director of Strategy & Insights at Material since January 2021, Samantha has successfully evolved global insights programs, implemented a comprehensive brand equity performance monitoring system, and created effective engagement strategies that enhance organizational research integration. Previously, at LRW from April 2006 to December 2020, Samantha held multiple Research Director positions, overseeing large-scale tracking programs and mentoring junior team members while achieving recognition for impactful analyses. Samantha holds a B.S. in International Marketing from USC Marshall School of Business and has pursued continued education at institutions such as Stanford Continuing Studies and Copenhagen Business School.