Mattel
Adriana Velasco is an accomplished marketing professional with extensive experience in brand management, particularly within the Barbie brand at Mattel, Inc. since 2014. As Director of US Marketing, Adriana has successfully repositioned the Barbie Signature business, leading to significant annual growth and developing comprehensive marketing strategies across various platforms. Prior roles include Senior Manager and Global Brand Manager, where Adriana achieved notable milestones such as the successful launch of new Barbie body types, earning recognition from TIME Magazine in 2016. Prior experience at Sony Pictures Entertainment involved launching channels and securing distribution partnerships, while early roles at the Drake Institute focused on client services and team management. Adriana holds an MBA from Pepperdine Graziadio Business School and dual bachelor's degrees in Business Administration and Psychology from the University of California, Riverside.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.