Mattel
Alex Ries is currently the VP of Marketing and Head of Global Brand Strategy & Creative at Fisher-Price within Mattel, Inc. With previous experience as Chief Marketing Officer at Me & My Big Ideas, LLC and SVP & Head of U.S. Marketing & Strategy at Moose Toys, Alex has a strong background in marketing and retail development. Prior to this, Alex also held positions at PBS Distribution and NCircle Entertainment, where Alex played key roles in sales, business development, and company growth. Earlier in their career, Alex worked as a gymnastics coach at World Olympic Gymnastics Academy and as an Associate Producer/Production Manager at NextNext Entertainment. Alex received their education from The University of Texas at Dallas.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.