Mattel
Alexandra Heimann is a seasoned marketing professional with extensive experience in brand marketing and management. Currently serving as Director of Barbie Global Brand Marketing at Mattel, Inc. since May 2015, Alexandra has progressed through various roles within the company, including Senior Marketing Manager and Marketing Manager for the Mega Construx Global Brand Team. Prior to Mattel, Alexandra held multiple marketing roles at ALDO Group from July 2012 to May 2015, where responsibilities included managing campaigns and special projects. Early career experience includes customer service at Warnaco and a marketing assistant position at Raymark. Alexandra's academic background includes a Bachelor of Commerce in Marketing from Concordia University, an attestation in Fashion Buying from Lasalle College, and a DEC in Social Science from Dawson College.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.