Mattel
Amanda Searles Birkhofer has extensive experience in brand management and design, currently serving as an Assistant Designer at M. Elle Design since September 2019. Prior to this role, Amanda has held several positions at Mattel, Inc. since June 2011, including Brand Manager for Barbie Marketing and Partnerships, where collaboration with cross-functional teams facilitated the development of global partnerships. Earlier roles at Mattel include Associate Brand Manager and Senior Global Brand Marketing Associate, focusing on Barbie Collector product development and marketing, as well as a Brand Analyst for Barbie Home Entertainment. Amanda began her career at Ketchum Sports and Entertainment as an Assistant Account Executive, managing entertainment marketing for various industries. Additionally, Amanda completed internships at Caravents and Sony Pictures Entertainment. Amanda holds a Bachelor of Arts degree in International Relations and Affairs from the University of Southern California, completed in 2008.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.