Darren Henderson

Marketing Manager, Games Global Brand Team at Mattel

Darren Henderson is an experienced marketing professional with a strong background in the entertainment and gaming industries. Currently serving as Marketing Manager for the Games Global Brand Team at Mattel, Inc., Darren oversees marketing efforts for Kids & Preschool, Party, and Strategy Games. Previous roles at Mattel include Associate Marketing Manager focusing on Kids Evergreen and Adult Party Games, as well as a summer internship in brand management for Hot Wheels and Barbie. Prior to joining Mattel, Darren was an MBA candidate at the University of California, Irvine, specializing in brand management and marketing, and gained consulting experience at Joycity Annex, enhancing game development and monetization strategies. With a career start at GSN, Darren advanced through various positions, ultimately becoming General Manager of MMOHuts and OnRPG, while also serving as Editor-in-Chief at OnRPG.com. Darren holds an MBA in International Brand Management from the University of California, Irvine, and a BBA in International Marketing from the University of California, Riverside.

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Covina, United States

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Mattel

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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


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5,001-10,000

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