Mattel
Edana Haines is an accomplished design professional with extensive experience in the fashion and consumer products industries. Currently serving as the Lead Global Consumer Products Softlines Designer at Mattel, Inc., Edana specializes in Dolls, including Barbie, Polly Pocket, and Monster High, focusing on creative strategic direction and brand priorities. As the Founder and Lead Designer of Mustardstripe LLC, Edana offers a range of design and digital services for various creative needs. Previous roles include Designer at Kohl's, Sr. Designer at Hybrid Apparel for licensed kids' apparel, and Category Designer for Target's Cat & Jack brand. Edana's diverse background also includes co-op positions at Reebok, Target, Condé Nast, and Laura Dawson Design. Edana holds a Bachelor of Science in Fashion Design Product Development from the University of Cincinnati.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.