Mattel
Gordon Hallman is an accomplished marketing professional with extensive experience at Mattel, Inc. since 2011, currently serving as Director of Marketing. Hallman has led successful initiatives that resulted in significant revenue growth, including increasing a business's revenue from $15 million to $94 million in one year and transforming Mattel's plush category ranking from #63 to #4 in one year. With expertise in managing licensed portfolios featuring major brands like Star Wars and Marvel, Hallman has also directed cross-functional teams to develop marketing strategies that achieve global sales targets. Hallman holds an MBA from USC Marshall School of Business.
This person is not in any teams
Mattel
74 followers
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.