Mattel
Hadi Abrishamchian is a seasoned marketing and sales professional with extensive experience in the retail and eCommerce sectors. Currently serving as Director of Sales - Amazon at Mattel, Inc. since January 2023, Hadi previously held key positions at HP as Head of North America Retail Marketing, leading a team of 20 to enhance consumer marketing efforts. Hadi's tenure at Mattel from 2010 to 2021 included roles as Director of US Retail Media and Amazon Customer Marketing, where significant accomplishments included driving substantial online growth and orchestrating successful marketing strategies. Hadi’s education comprises an MBA in Marketing from UCLA Anderson School of Management and a BBA from the University of San Diego.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.