Mattel
Hannah Choi is a seasoned media professional currently serving as a Senior Global Media Partner at Mattel, Inc. since December 2021, focusing on the Vehicles/Action Figures and Infant Toddler Preschool categories. Prior to this role, Hannah worked as a Global Media Analyst at Mattel, contributing to a diverse portfolio that includes renowned brands such as Barbie and Hot Wheels. Hannah's earlier experience encompasses positions at TBWA\Media Arts Lab as an Associate Channel Manager for YouTube, where strategic management of Apple’s YouTube channels was executed, and as a Video Strategy Coordinator at Fullscreen, driving growth for major entertainment brands. Additional roles at NBCUniversal and other organizations provided insights into marketing, campaign performance, and community management, all supported by a Bachelor of Science in Communication Studies and Business Studies from Emerson College.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.