Mattel
James Tran is an experienced data analytics professional with a robust background in e-commerce and digital marketing. Currently serving as the Manager of E-commerce Insights at Mattel, Inc. since April 2021, James has previously held leadership roles including Director of Website and Campaign Analytics at NYC & Company, where responsibilities encompassed overseeing digital analytics efforts for New York City's tourism initiatives. James's experience includes positions at Michael Kors as a Senior E-Commerce Analyst, OgilvyOne Worldwide as a Senior Digital Analyst, Initiative as a Senior Digital Analyst, and Ignite Health as an Associate Digital Analyst, where analytical expertise supported various high-profile brands. James holds a Bachelor of Arts in Economics from the University of California at San Diego and completed additional training at General Assembly in 2019.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.