Mattel
Jason Horowitz is a seasoned marketing executive with extensive experience in brand management and consumer marketing, currently serving as Senior Vice President of U.S. Marketing and Global Head of Media & Digital at Mattel, Inc. since May 2019. Notable achievements include leading record global sales for Hot Wheels and enhancing fan engagement across multiple digital platforms. Prior roles at Mattel involved significant contributions to Entertainment Partnerships and various marketing positions, demonstrating a consistent track record of driving growth and profitability. Additionally, experience as a Management Consultant at IP360 Group involved transforming intellectual properties into successful entertainment franchises. Educational credentials include an MBA in Marketing & Strategy from the UCLA Anderson School of Management and a Bachelor's degree with Honors from the University of Michigan.
Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.