Mattel
Jennifer Chen is an accomplished marketing professional with extensive experience in brand marketing and digital strategy, currently serving as Senior Director of Vehicles Global Brand Marketing at Mattel, Inc. since June 2014. Jennifer has consistently driven insights-driven, consumer-centric marketing plans and led cross-functional teams to enhance brand presence and consumer engagement, particularly in the Barbie brand. Previous experience includes positions as Director of Strategy at Fanscape, Digital Marketing Director at Attention, and other roles in public relations and marketing across notable agencies. Jennifer holds a Bachelor of Arts in Communication from UC San Diego.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.