Mattel
Laura Margherio, MBA, currently serves as an Associate Marketing Manager in Global Brand Marketing for Barbie and in US Marketing for Hot Wheels at Mattel, Inc., starting in April 2022. Prior to this role, Margherio worked at Riboli Family Wines as a Trade Marketing specialist, leading multimillion-dollar coupon programs and executing digital campaigns that significantly increased sales. Additional experience includes Integrated Marketing Manager at Talking Rain Beverage Company®, where marketing initiatives yielded notable category growth, and Category Marketing Analyst at Sprouts Farmers Market, generating substantial revenue through strategic promotional efforts. Margherio has honed skills in marketing analytics, budget management, and campaign execution across various industries, supported by an MBA from Arizona State University and additional degrees in English and Spanish.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.