Mattel
Lena deLoache is a seasoned creative professional with extensive experience in digital content development and production. Currently serving as Senior Manager of Digital Creative at Mattel, Inc. since October 2019, Lena drives the evolution of digital creative strategies across multiple platforms while leading a team to produce innovative content for various brands. Previous roles include Manager of Digital Video Creative Development and Associate Creative Producer at Mattel, where collaboration with brand teams and production partners yielded dynamic digital assets for global markets. Additionally, Lena's background spans product demonstration at Knowledge Services, senior writing for MedicineXplained, office coordination at Shapeshifter Post Production Company, and development advisory roles at Center Theatre Group and Springer Opera House. With a Bachelor of Fine Arts in Theatre Performance from Columbus State University and certifications in comedy improv, Lena combines a robust theatrical foundation with a strong digital creative acumen.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.