Lexie Jorgenson

Sr. Associate - Global Brand Marketing, Hot Wheels at Mattel

Lexie Jorgenson is a marketing professional with extensive experience in brand marketing and social media management. Currently serving as the Senior Associate for Global Brand Marketing at Mattel, Inc. for the Hot Wheels brand since June 2022, Lexie previously held the position of Global Brand Marketing Associate in the same department. Lexie's earlier roles include a marketing internship at King's Hawaiian and a series of internships at notable companies such as Fox Entertainment and The Brand Agency. Lexie's leadership experience includes serving as the President's Scholar Class Representative at California State University, Long Beach, and holding multiple positions within Delta Gamma. Lexie earned a Bachelor of Business Administration in Marketing with a Minor in Event Planning and Management from California State University, Long Beach.

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Mattel

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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


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