Mattel
Michelle Bali is a seasoned marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as a Senior Digital Marketing Associate at Mattel, Inc., Michelle previously held significant roles at Shopify, including Senior E-commerce & Marketing Expert and E-commerce & Marketing Expert. Additionally, Michelle has contributed as Marketing Manager at both Vitaly and SHRINE, along with providing consultancy services for various organizations, such as KFC, Days Inn Hotels, and United Way. Michelle holds a Bachelor of Design in Graphic Design from Vancouver Island University and has furthered education at BrainStation.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.