Mattel
Paula Ferreira is a seasoned marketing professional with extensive experience in leadership roles within major companies. Currently serving as Senior Manager for Sales & Entertainment Partnerships at Mattel, Inc. since April 2022, Paula has also held positions including LATAM Marketing Manager for both Entertainment Partnerships and Action Figures & Plush. Prior to Mattel, Paula worked at Unilever from November 2018 to April 2022 as Brand Building Lead for Hellmann’s and Sr. Brand Building Coordinator for Maizena. Previous roles include Senior Marketing Analyst and Junior Marketing Analyst at Bauducco, as well as a Trade Marketing Intern at Procter & Gamble. Paula Ferreira holds a Bachelor's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing and completed a six-month exchange program in Marketing at Universidad Nebrija.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.