Mattel
Samantha Oles is a Senior Consumer Insights Analyst at Mattel, Inc. Samantha previously held positions as a Senior Research Analyst at the CALIFORNIA ASSOCIATION OF REALTORS® and a Senior Analyst, Strategic Research at Halverson Group, Inc. Their experience includes working with qualitative and quantitative data, statistical analysis, and creating reports for various projects. Samantha holds a Master of Arts in Industrial/Organizational Psychology from Roosevelt University and a Bachelor of Arts in Psychology from Sonoma State University.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.