Mattel
Shelby Kraushaar Powell is an experienced marketing professional currently serving as Vice President of Global Brand Marketing for Mattel, Inc. since January 2017. In this role, Shelby is responsible for the product and marketing strategy for licensed and IP doll brands such as Monster High and Polly Pocket. Previous positions at Mattel include Senior Director and Director roles focused on Barbie, managing partnerships, product strategy, and expansive marketing initiatives. Prior to rejoining Mattel, Shelby worked as a Marketing Executive at Creative Artists Agency, driving brand innovation through pop culture. Shelby’s earlier career includes roles at 1st Century Bank and an internship in the Fashion Office at Robinson's May|Meier & Frank. Educational credentials include an MBA with a marketing emphasis from UCLA and a B.S. in Economics from the University of California, Berkeley.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.