Mattel
Tasha Hall is a seasoned marketing and strategic planning professional currently serving as Manager of Global Franchise Marketing for Barbie & Dolls at Mattel, Inc. since August 2022. In this role, Tasha has conducted benchmarking analyses and partnered on competitive dives to enhance toy sales strategies, analyzed new revenue streams like podcasting, and contributed to developing comprehensive insights on the Licensed Consumer Products market. Prior experience includes leading product and brand strategies at TechStyleOS for JustFab and ShoeDazzle, and driving significant growth as part of the Jordan Brand team at Nike. Tasha holds an Executive MBA from UCLA Anderson School of Management and additional qualifications from Harvard Business School Online and Cornell University.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.