max
Helena Luski has a wide range of experience in various industries and roles. helena started their career in 2000 as an Assistant Spokesperson at the Israel Ministry of Transport and Road Safety. In 2001, they worked as an Assistant Spokesperson at the Hebrew University of Jerusalem. From 2002 to 2004, they served as a Parliamentary Assistant and spokeswoman at the Knesset. In 2005, they joined idan communication as a Senior Public Relations Manager. helena then worked at zap doctors, zap group as an Editor in Chief from 2010 to 2018. Currently, they hold the position of Director of Content and Digital Assets at max מקס.
Helena Luski obtained their master's degree in communication from The Hebrew University of Jerusalem, attending from 1997 to 2004.
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max
max (formerly Leumi Card) is one of Israel’s leading financial institutions, providing a portfolio of financial services; Specializing in a wide range of card issuing, acquiring and processing services, as well as other payment and credit solutions. It has already issued about 2.4 million Visa and MasterCard branded credit cards, and provides acquiring services for some 30 thousand merchants.